Redesignin TalkShopLive PDP

UX Research Product Design

The TalkShopLive Product Detail Page (PDP) redesign aimed to transform the shopping experience by seamlessly integrating live streaming and e-commerce. My role as the Product Designer involved creating user-centric solutions that addressed key pain points, including low engagement, limited interactivity, and reduced conversion rates.

Problem Statement

Sellers and customers on TalkShopLive need a Product Detail Page (PDP) that combines live streaming with e-commerce. The current PDP lacks embedded video and interactive features, resulting in low engagement, conversion rates, and reduced satisfaction and revenue potential

Project Goals

  • Enhance Engagement: Integrate live video and interactive 360° views.

  • Add Augmented Reality (AR): Enable product visualization in customers' spaces.

  • Drive Conversions: Implement features that create a sense of urgency and make the product more appealing, encouraging quicker purchases.

Personas

The Seller

  • Goals: Easily manage products, engage with customers during live streams, track sales performance.

  • Pain Points: Navigating complex interfaces, managing multiple product listings, analyzing sales data.

The Buyer

  • Goals: Discover new products, engage with sellers through live streams, complete purchases quickly.

  • Pain Points: Difficulty finding desired products, overwhelming choices, complex checkout processes.

The Admin

  • Goals: Ensure smooth operation of the platform, manage product listings, track performance metrics.

  • PainPoints: Handling product errors, monitoring live streams, generating reports effectively.

User Flows

Audit of Old Design

  • Disconnected live commerce experience.

  • No urgency features like countdown timers or stock alerts.

  • Minimal personalization or AI-driven recommendations.

  • Limited interaction with customer reviews and product discovery.

  • Minimal visual appeal.

Prioritized Enhancements

  • Mobile Optimization

  • Live Video Integration

  • Urgency Features

  • Interactive Features

  • AI-driven Recommendations

Final Solution

Outcome Summary

The Letus Marketplace project successfully addressed the need for a flexible, user-friendly payment platform that serves both tenants and landlords. The Smartpay feature offers a unique BNPL solution that helps users manage payments without financial stress, while ensuring on-time payments for service providers.