Designing for Real Estate Tech

A UX-Driven Approach to Roomvu's Landing Page

Project Overview

Roomvu is a real estate technology company that specializes in creating automated videos to showcase property listings for realtors. The goal for this landing page design was to promote Roomvu's video creation service, highlighting the key features and benefits to attract potential clients.

Problem Statement

Realtors often face challenges in effectively marketing their listings due to time constraints and a lack of video production skills. Our goal was to create a landing page that simplifies the video creation process, making it accessible and appealing.

My Design Process

Research & Analysis

Evaluated competitor real estate video services to identify industry best practices and opportunities for differentiation
Conducted user interviews with realtors to understand their pain points and decision-making criteria when selecting a video provider

Ideation & Wireframing

Brainstormed impactful ways to showcase Roomvu's unique value proposition, such as ready-made videos, AI-generated content, and customizable templates

Developed low-fidelity wireframes to explore different layout structures and information hierarchies

Mockups

Interactive Prototype

Outcomes & Impact

Increased Awareness and Interest
Improved Lead Generation
Enhanced Credibility and Trust
Responsive Design Impact